The Ins and Outs of Niche Marketing
November 1, 2009
Selling to one specific set of prospects can be a great way to set yourself apart as an expert in your field and easily gain referrals. But how do you know which niche to target? And, once you decide, how can you get in touch with...
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New Approaches to Selling More LTCI
October 15, 2009
Could it be that you need a different approach to long term care insurance? Beth Ludden, senior vice president of product development at Genworth, talks about ways that you can boost your sales – ways you may never have......
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Creating an Estate Plan Using Insurance Products
October 1, 2009
When you discuss estate planning with your high-net-worth clients, there are seemingly endless directions that you could go in. So why would you choose to use only insurance products, and what are some of the best options...
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