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Why You Absolutely Need a Target Market

March 04, 2010

Why is it so important for an insurance producer to have a target market? Basically, you need to know how to spend your marketing time.…

Helping Members Find the Best MAPD Plan

March 03, 2010

Some of your Medicare members have been with the same health plan for many years. How can you be sure your clients enrolled in Medicare Advantage Prescription Drug Plans (MAPD) have selected the plan that best meets their financial and health care needs? …

FAQ: Cost of Medicare Advantage

March 03, 2010

Approximately how much (percent and real dollars) does Medicare Advantage cost the federal government versus original Medicare? …

Senior Consumers Need Help from Financial Advisors, Study Shows

February 22, 2010

The financial decisions that older adults must make as they reach retirement age are increasingly more difficult today than at any other time.…

Networking is Not the Same as Selling

February 19, 2010

This is a bit of an awakening to many insurance producers. Networking is simply a proactive approach to meeting people so that you can learn something and potentially help another person – not so you can sell your products and services.…

The Need for Speed

February 08, 2010

Speed networking, that is! From a fun standpoint, this is one of my favorite types of networking venues.…

How Paid Long Term Care Insurance Plans Can Help Small-Business Owners Attract and Retain Top Employees

February 04, 2010

Small business owners have to be creative these days to attract and retain quality people, and thinking outside the box is a must when devising innovative benefits that would appeal to key employees — especially those in their 40s, 50s, and 60s.…

The New Directions of Long Term Care Insurance

February 01, 2010

With quotes like these, how can anyone believe that long term care insurance is not a necessity, but a luxury?…

12 Questions for 1 Successful LTCI Agent

February 01, 2010

Kansas-based David Landwehr started his long term care insurance business in 1992. In that time, he has built what he refers to as a “three-legged stool practice.”…

How Paid Long Term Care Insurance Plans Can Help Small-Business Owners Attract and Retain Top Employees

January 26, 2010

Small business owners have to be creative these days to attract and retain quality people, and thinking outside the box is a must when devising innovative benefits that would appeal to key employees — especially those in their 40s, 50s, and 60s…

Charitable Planning: 4 Case Studies

January 22, 2010

There are several ways to incorporate planned giving into your practice to help clients achieve their estate and philanthropic goals using products and strategies you may already offer.…

Selling to Your Natural Market

January 21, 2010

It’s absolutely impossible to say no to those Little Leaguers, cheerleaders, soccer players, Cub Scouts, Girl Scouts, and other children’s organizations fixated in front of the supermarket selling their candy, cookies, or raffles. …

Learning from the Retirement Crisis: How to Advise Your Young Clients About Retirement

January 13, 2010

Hindsight is 20/20.…

Research: Consumers’ Long Term Care Knowledge is Lacking

January 04, 2010

What older adults, and their grown children, don’t know about long term care could spell disaster for today’s seniors and the future of America’s baby boomers.…

A Dozen Questions with an LTCI Specialist

January 04, 2010

Susie Caspar, CLTC, started her long term care insurance practice in 2001.…

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