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Charitable Planning 101 

How to make your clients’ money do good using your existing portfolio 
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For those producers interested in helping their clients with charitable planning — and who have clients who are, in turn, looking to be more philanthropic with their money — plenty of products can help them achieve that goal.

Here, ASJ offers a guide to charitable giving using your portfolio of products, which we’ve put together with the help of The American College.

Product: Life insurance
How it can be used:

  • Owned by the donor; paid to charity. No deduction is available for premiums, but the donor can access cash values.
  • Owned by charity; the donor writes a check to the charity for the premium, which is tax-deductible as allowed by law.
  • Donor makes a gift of the paid-up policy when they no longer need it.
  • Owned by an irrevocable life insurance trust to replace gifted assets.
  • Owned by a trust to purchase an asset, such as a business interest, from an estate. The donor’s children receive the asset, and the cash goes into the estate, and then to the charity.
  • To create a specific inheritance for children, and then have the bulk of estate go to charity.
  • To insure the donor as a key person for the charity (i.e., “endow the gift” and replace the donor’s talents).

Product: Deferred annuity
How it can be used:

  • Owned by the donor with the charity named as the beneficiary. No deduction is available, but it can serve as a bequest substitute.
  • Owned by a net income with make-up charitable remainder unitrust, or “spigot trust,” for retirement income.

Product: IRA or qualified plan
How it can be used:

  • Paid to the charity at donor’s death; avoids income with respect to decedent, as well as estate taxes.
  • Take money from IRA to use as premium and pay the income tax. Donor can use insurance to replace the IRA for their children, with the IRA itself going to a charity upon the donor’s death.

Product: Single premium immediate annuity
How it can be used:

  • As an investment by a charity to “reinsure” gift annuities.

7 More Ways to Get Involved in Charitable Planning

Producers can also use their own skills to get involved in charitable planning with their clients. These include:

  1. Do an estate plan with a charitable twist for key donors.
  2. Work with business owners to help them with exit planning and wealth transfer planning. Include philanthropy.
  3. Use financial planning routines to demonstrate to donors how much more generous they can be without impacting their other goals.
  4. Volunteer, get engaged, serve on boards, give, and work with other givers for the charity.
  5. Serve as a speaker for events.
  6. Write articles for the charity’s newsletters.
  7. Find your “inner giver” before seeking the giver in the client.
To learn how one agent incorporates charitable planning into his business, visit Charitable Planning: How One Agent Does It.



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