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Agent’s Sales Journal May 2009

Front Page Stories

A 6-Step Process for Having Prospects Call You

The date was Jan. 14, 2009. It is a date I will never forget — the day when the marketing energy I h...

Government Acts: How the Stimulus Plan Affects You and Your Clients

Officially, it was the American Recovery and Reinvestment Act of 2009, but around the country it was...

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Short Takes

Worksite Benefits Sales Up in Down Economy

Laid-off employees from all industries are turning to voluntary worksite benefits sales as a career opportunity in the ...

Insurers May Have Federal Charter Option

Recently, two House members introduced legislation that would create an alternative to the current state-based ...

Fed Gives $1 Trillion More in Move to Aid Economy

The Federal Reserve recently purchased Treasury bonds and mortgage securities totaling more than $1 trillion ...

Sales Review

Hunting Down the Perfect Prospects

If you’re like millions of other agents and financial advisors out there, you probably pounce on every prospect who crosses your path. After all, the secret to closing more sales is pursuing every potential customer, right? Wrong! Or at least...

Perspectives

Making Your Marketing Work Hard in a Recession

In a recessionary economy, something has to give for everybody. Business owners cut benefits. Consumers spend less. Budgets are tighter, and cash flow is limited. As an agent, what have you had to cut back on? Is your business suffering because...

Selling Guides

Packaging an Impaired Risk Case for Success

While competition has always existed between insurance carriers, a challenging economic environment has created an increased rivalry among life insurance professionals with the primary goal of placing the next case. Fueled by media pressure...

Making Sense of New Rules for Required Minimum Distributions

Volatile market conditions in 2008 precipitated legislation that suspends required minimum distribution (RMD) withdrawals for 2009, with no penalty for individuals aged 70 ½ and older. Although this provision of the Worker, Retiree, and...

7 Ways to Increase Your Visibility as a Retirement Income Planner

As a retirement advisor in the midst of a tumultuous economy, you may be encountering more client resistance to your counsel than usual. In fact, a recent AARP study found that one in five middle-aged workers have suspended contributions to their...

Retirement Planning Approaches for the Recession

The recession has already begun to take its toll — on our bank accounts, our confidence in the economy, and our ability to think beyond the next paycheck. It is a highly emotional time. Steering clients clear of emotion-based decisions is a...

The Secrets of Multi-Channel Marketing

We all know the insurance business is very competitive. At every corner, someone will be vying for a piece of your prospect’s time. Once you’ve connected with a prospect, there are multiple ways you can, and should, continue to reach out...

We Asked Agents: What’s the Best Marketing Advice You’ve Received?

“ Simple: Never quit!” Mark Valentich, Pittsburgh, PA “My mentor suggested I post 'GOYA' in my office. ...

How One Advisor is Succeeding in a Struggling Economy

“We’ve had a great year!” My client, Mark, was happy, riding a wave of success despite an economy in which growth has slowed significantly. “We’re making hay while the sun shines!” he said. As a sales consultant,...

How Consumer Mistrust Can Work to Your Benefit

We all know the bad news. Markets are off nearly 50 percent from the Dow’s 14,000 high in October 2007. Investors are reeling, unemployment is rising, and trust in financial institutions is at an all-time low. In fact, a recent TNS survey...

8 Reasons Why Every Agent Absolutely Must Have a Web site

How often do you find yourself telling prospects, “No, I don’t have a Web site, yet” or, “We’re looking into launching our Web site soon”? Creating a Web site is easy, and there’s no reason that you...

Products

4 Tips for Successfully Selling Supplemental Critical Care Insurance — Even in a Down Economy

In 2009, consumers will continue to face challenging times as the financial, housing, manufacturing, and retail industries — among others — continue to suffer. Tough news is reported almost daily regarding job layoffs, salary freezes,...

Prospecting Corner

Prospecting to Unsold Prospects

When thinking about your overall sales prospecting, it’s important to create a plan for staying in touch with and developing relationships with unsold prospects. Many agents take an overly short-term approach to selling. They find a prospect,...

Objection of the Month

Objection of the Month - May 2009

How would you respond to a prospect who says… I would rather stick with Medicare Part A/Part B than get involved...

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