Suitability standards for annuity products and long term care insurance that will apply nationally are the centerpiece of new standards just issued by the Insurance Marketplace Standards Association (IMSA), the premier standards-setting organization for the life insurance marketplace.
The new IMSA suitability standards incorporate the essential elements of the NAIC model regulations for annuities and long term care. Inclusion of these provisions means widespread national application of these consumer protection standards by IMSA companies. They will cover the 60 percent of the life insurance marketplace represented by IMSA-qualified companies.
In addition to suitability provisions, the new IMSA standards adopt a streamlined methodology to more closely track the compliance approach of companies and regulators. The new IMSA standards are effective immediately with a compliance date of Jan. 1, 2008.